GDPR How was it for you? Did the sky fall in?
After the email bombardment and mixed messages that we have all experienced about GDPR, it’s time to take a
step back and reflect on a very sensible campaign that the Information Commissioners Office (ICO) has launched, called “Your Data Matters”.
Their brief is a very straightforward one; “increase public trust and confidence in the way personal data is handled”.
This comes at a time when our confidence on how this data is handled is at low ebb, with a recent Direct Marketing Association (DMA) study showing that 86% of consumers would like more control of how data is held and processed.
The ICO campaign has cross-industry support from companies such as PwC, Sainsbury’s, and the BBC.
Find out about your personal data rights and how to find advice concerning its use by third-parties by visiting https://ico.org.uk/your-data-matters/
Five minutes well spent.