Dell is the global leader in the production of PCs, servers and laptops and has never forgotten what matters to their business partners like Blueloop, or their customers. With a highly efficient supply chain and manufacturing organisation, a concentration on standards-based technology developed collaboratively with industry partners and a dedication to reducing costs through business process improvements, Dell consistently provide customers with superior value.

Blueloop and Dell work together to provide customers exactly what they want in their computer systems through easy custom configuration and ordering. Build-to-order means that Dell don't maintain months of ageing and expensive inventory. As a result, we can provide our customers with the best pricing and latest technology for features they really want. Blueloop interpret customers requirements and offer the consultative added value necessary to turn hardware into function.

Dell believe that standard technology is key to providing customers with relevant, high-value products and services. Focusing on standards gives customers the benefit of extensive research and development from Dell and an entire industry - not from just a single company. Unlike proprietary technologies, standards give customers flexibility and choice.